The Logo & Brand

CRANN BEAG

Episode 4: Building a Brand

The name “Crann Beag” translates to “small tree” in Irish, which directly inspired the central bonsai imagery. Thinking of the logo idea & sketching before I finally decided on a bonsai tree and red circle. The artwork acts as a visual journal, translating my written ideas about roots, people, and purpose into a timeless brand identity.

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